I’m Jen Eastwood, your friendly freelance social media marketer and copy writer. I’m a life long empath, tea lover, bibliophile, and pet-fusser, with a fancy for cake and Ru Paul’s Drag Race. It’s lovely to meet you!
I set up Rock Rose Digital in January 2018, with zero funds and a lot of blind faith. The shape my business has taken is down to gentle nurtured growth with my mental health being my main priority at the time. It’s because of this heart-led approach to business I am now flourishing professionally and personally.
Now you know me a little better, I suppose you want to know why you should choose me?
Before Rock Rose…
Before social media geekery, I had a 12 year career in hospitality finishing as Restaurant Manager of a Michelin star restaurant. In the second half of my hospitality life, I was hands-on in the marketing of all the independent venues I worked for including managing their social media.
I took to it naturally; taking great pride in nurturing my customer relationships online as much as in real life, and took great pleasure in seeing the instant influence a tweet could have on sales. I also understood the impact a successful small business can have on owners, teams and local communities.
Following hospitality, this newfound love for marketing landed me a job as account manager at a digital agency. I was responsible for social media management, content strategies and copy writing for brands spanning conservatories, wellies and peanut butter.
What about now?
I’m super proud of what I’ve achieved with Rock Rose Digital. September 2018 I was an official advocate for the Royal Society of Public Health’s Scroll Free September Campaign. January 2019 I won Jacqueline Gold’s coveted women in business #WOW Competition.
I’ve worked with so many wonderful businesses; from passionate sole traders, a tech start-up, a national gym franchise and a Sunday Times Best Selling author. I’ve also been really lucky to have been featured in industry publications and written guest blogs for my fellow freelancers, which you can check out on my press page.
Now, my dream is supporting start-ups, sole traders and small business owners to grow with soulful marketing. I help purpose-led people, driven by a cause not applause to share their passion with the world, making an impact on a loyal community of loving fans.
Behind the brand…
Technically a millennial (cringe!)
A proud northern bird, originally born on The Wirral where my parents still live.
Moved to Shrewsbury in August 2018
I’ve got a cat called Keith and a tank of tropical fish
I’m super passionate about female empowerment, mental health and creating a community of competition culture.
I once bought Lionel Ritchie a smoothie machine (treat me to cake and I’ll tell you the story)
My brand values
What do I believe in and stand for?
My own mental health struggles have fuelled and shaped how Rock Rose Digital has grown and the types of clients I choose to work with. As much as possible I promote positive steps to fight stigma and manage the impact social media can have on our health
Not a lot is more powerful than a group of women coming together & collaborating. I champion other female entrepreneurs, telling their stories & advocating their work. If you’re local to Shropshire, join my women in business community Ladies & Laptops
Ethically Grown rose
Being a sole-trader, doesn't mean I can't do my bit for the environment and wider community. As much as possible I reduce, reuse and recycle in my daily operations. I also aim to support other local independents through my meetings and events
Do I sound like the freelancer for you?
If you think we can work together and you’d like some information about how I can help grow your business; I’d love to hear from you!