Rock Rose Digital, Shrewsbury, Shropshire. Freelance social media management, consultancy, copy writing

blog

Welcome to the Rock Rose Digital blog!

Here you’ll find my musings about all things social media, building a brand, female entrepreneurship and everything in-between. Expect plenty of tips, myth-debunking, client case studies and personal insights into my very own business journey.

Overcoming Overwhelm

The world of business can seem pretty lonely. Throw in social media and it can become a minefield of comparison, self doubt and mental exhaustion. It’s a perfect storm, which left unattended can easily spiral into overwhelm. Which is exactly what happened to me a few weeks ago. Hear all about how I’ve tackled it in this post…

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jen eastwood
5 reasons why you need a strong brand identity

Branding is so much more than your logo and pretty bits. It’s your company culture, your tone of voice, it’s how folk want to be seen when associating with your brand. It’s your company DNA. Here’s a few reasons why having a strong identity is the key to success for a brand

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jen eastwood
How to spot who's faking it

2019 is going to be a game-changing year for authenticity and transparency on social media. There’s already a heavy focus on influencers being called out for their fraudulent behaviour and it’s only the tip of the iceberg. Here I’m shedding some light on how to spot the fakes and make sure your followers are as genuine as possible

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jen eastwood
2019 Social media trends and what they mean for small businesses

So often the annual lists of social media trend predictions doing the rounds at this time of year are so highly evolved and distant from the budget and capabilities of small businesses, it can be really intimidating. We’ve done our research and found the key things you need to know about how to make them relevant to your brand, for a successful 2019!

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jen eastwood
To blog or not to blog?

Yes, we get it’s somewhat ironic debating the pitfalls and merits of blogging in a blog. We’re cool with that. Here’s a few myths about blogging for your brand which certain “experts” won’t tell you.

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jen eastwood
Christmas content ideas

If you haven’t already got your Christmas strategy in place - what have you been doing!? November is here and if October was anything to go by, it’s going to fly by! Need some help working out what to do with your content this December? Here’s a few ideas…

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jen eastwood