Rock Rose Digital, Shrewsbury, Shropshire. Freelance social media management, consultancy, copy writing

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Yes, that's right, we've jumped onto the 'Blog-Wagon'! Here you can expect a little digital marketing, a few tips for breaking from the 9-5 and going self-employed. Mainly, though, we'll be using our blog as a platform to champion some of the incredible women in business we are privileged to know and the stories behind their brands.

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6 weeks of putting my face on my Instagram Stories...

At the beginning of the year, I made a vow to put my face in-front of my business a little more. The easiest and most effective way to do this being putting videos on Instagram stories. Some of you reading this will be recoiling at the thought, and that’s exactly how I felt 6 weeks ago. Talk live, to a camera, then share that across my business social media for everyone to see? HELLO ANXIETY, IMPOSTER SYNDROME & SELF DOUBT.

But, it’s something I encourage my clients to do, so it was about time I practise what I preach.

Here’s what I’ve learnt:

1) It’s not as scary as you think.

Sure, my first few were terrible. I stuttered, stumbled, rambled and was ultra aware of every little thing my face was doing. But after a week, it got easier, I became less self conscious and now I’ll happily rabbit on about anything to you all. (Sorry about that!)

2) People love seeing the person behind the business

Up until doing these videos I’d barely put my face on my business, yet I prided myself on a personal service, contradiction or what! Getting in front of the camera gives my followers and ultimately potential clients a snapshot into who I am and feel reassured before our first meeting. It’s hugely helped the quality of enquiries I’ve been receiving and I’ve got some incredible projects coming up with my perfect kind of clients

3) People love authenticity

I’ve gone on camera with no make-up and no sleep, full of cold, hair looking like one of fraggle rock, fluffing all the script I had planned. It’s the real side to me and the real side to what it’s like working for myself from home. Generally, people don’t care about any of that. They care about you being genuine and the opportunity to build a real connection with you, so embrace your realness!

4) It’s great for boosting authentic engagement

Did you know Instagram algorithms aren’t just about the likes and comments you get on your grid? It measures your Stories engagement too. So every DM you get from a story, a reaction or an interaction through the stickers you use all helps boost your visibility. It’s been such a fun and genuine way to engage with your community

5) My face is ridiculous

Like seriously, how is my face so plasticine! It’s like a squishy Wallace and Gromit character. The cover stills from each slide paused on me mid-sentence have me howling (if I don’t laugh I’ll cry!). I’m sure it’s only a matter of time before they come back to haunt me.

Thinking about giving it a go? Here’s my 3 top tips

1) Don’t worry about getting it perfect. I know people who will record and re-record until it’s word perfect. You’re not a trained TV presenter though - you’re you and the beauty of stories is their imperfections. Embrace them!

2) Find some natural light. I always do mine facing a window, propping my phone up on a cactus (how stereotypically millennial of me!). It does wonders for making you look fresh faced with minimal make-up

3) Be wary of your background - whilst I’m not THAT bothered about having a perfectly tidy desk behind me or a super beautiful office like some of you babes do, I have learnt to check my background. No-one wants to see your bras and granny knickers drying on the radiator behind you. (yes, I’m saying this from experience)

If this has inspired you to give video stories a go, let me know! I’d love to know how you get along with them. Don’t be afraid to ask if you have any questions.


jen eastwood